Alliance Strategies Ltd Trading as CrackingIT and MSP Phones (“We”) are committed to protecting and respecting your privacy.
This policy together with our terms and sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
The rules on processing of personal data are set out in the General Data Protection Regulation (the “GDPR”).


Data controller

A controller determines the purposes and means of processing personal data.

Data processor

A processor is responsible for processing personal data on behalf of a controller.

Data subject

Natural person

Categories of data: Personal data and special categories of personal data

Personal data

The GDPR applies to ‘personal data’ meaning any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier (as explained in Article 6 of GDPR). For example name, passport number, home address or private email address. Online identifiers include IP addresses and cookies.

Special categories personal data

The GDPR refers to sensitive personal data as ‘special categories of personal data’ (as explained in Article 9 of GDPR). The special categories specifically include genetic data, and biometric data where processed to uniquely identify an individual. Other examples include racial and ethnic origin, sexual orientation, health data, trade union membership, political opinions, religious or philosophical beliefs.


Means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Third party

Means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

  1. Who are we?

    Giles Cunningham is the data controller. This means we decide how your personal data is processed and for what purposes. Our contact details are: [email protected] For all data matters contact Giles Cunningham on [email protected]

  2. The purpose(s) of processing your personal data

    We use your personal data for the following purposes:
    To provide IT and telecommunications services.

The categories of personal data concerned

With reference to the categories of personal data described in the definitions section, we process the following categories of your data:
Personal data – Names, Passwords, addresses, contact details, IP addresses.
We have obtained your personal data from interactions with you, or they have been passed to us as a referral.

What is our legal basis for processing your personal data?

Personal data (article 6 of GDPR)

Our lawful basis for processing your general personal data:

Consent of the data subject; We do not currently hold consent as we do not participate in activities which require consent.
Processing necessary for the performance of a contract with the data subject or to take steps to enter into a contract Providing a telecommunication service, or installing and maintaining your IT infrastructure.
Processing necessary for compliance with a legal obligation Regulations applied to us by OFCOM and HMRC
Processing necessary for the purposes of the legitimate interests of the data controller or a third party, except where such interests are overridden by the interests or fundamental rights or freedoms of the data subject The cookies we use are only used to anonymously track users interactions with our website, to enable us to deliver a better experience.

More information on lawful processing can be found on the ICO website

  1. Sharing your personal data

    Your personal data will be treated as strictly confidential, and will be shared only with Government bodies or other sub processors where we require such sharing for legitimate needs. For the avoidance of doubt we do not share your data for the purposes of you being marketed to.

  2. How long do we keep your personal data?

    We do not have automatic removal option of personal data keep your personal data but will delete information when requested so long as our legitimate reasons have expired.

  3. Providing us with your personal data

    We require your personal data as it is a requirement necessary to enter into a contract.
    If you fail to adhere the consequences will be we cannot do business with you.

  4. Your rights and your personal data

    Unless subject to an exemption under the GDPR, you have the following rights with respect to your personal data:

    • he right to request a copy of the personal data which we hold about you;
    • The right to request that we correct any personal data if it is found to be inaccurate or out of date
    • The right to request your personal data is erased where it is no longer necessary to retain such data;
    • The right to withdraw consent to the processing at any time where the consent was your lawful basis for processing the data;
    • The right to request that we provide you with your personal data and where possible, to transmit that data directly to another data controller, (known as the right to data portability), (where applicable i.e. where the processing is based on consent or is necessary for the performance of a contract with the data subject and where the data controller processes the data by automated means);
    • The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing;
    • The right to object to the processing of personal data, (where applicable i.e. where processing is based on legitimate interests (or the performance of a task in the public interest/exercise of official authority); direct marketing and processing for the purposes of scientific/historical research and statistics).
  5. Transfer of Data Abroad

    We do not transfer personal data outside of the EEA.

  6. Automated Decision Making

    We do not use any form of automated decision making in our business.

  7. Further processing

    If we wish to use your personal data for a new purpose, not covered by this Data Privacy Notice, then we will provide you with a new notice explaining this new use prior to commencing the processing and setting out the relevant purposes and processing conditions.

  8. Changes to our privacy policy

    Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

  9. How to make a complaint

    To exercise all relevant rights, queries or complaints please in the first instance contact our Data Protection Officer on [email protected]
    If this does not resolve your complaint to your satisfaction, you have the right to lodge a complaint with the Information Commissioners Office on 03031231113 or via email or at the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, England.

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