For any business, large or small, it’s important to get value for money from systems and technology. Unified communications is a concept that’s grown in popularity since the advent of fast, reliable broadband and technology such as business VoIP phones.

But what are unified communications and how could this benefit your business? The idea behind unified communications is that multiple devices can be connected, enabling the people working for you to connect internally and externally with ease.

These days this can encompass a wide variety of mediums, from traditional phone lines and faxes to video conferencing, team messaging and SMS, an article for Business News Daily explained.

VoIP and cloud-hosted services have made unified communications accessible to a wider range of businesses, and have opened this up to small businesses as well as larger organisations.

By making it easier for employees to communicate with one another, as well as with clients and other external partners, it’s easy to see how unified communications can have a positive impact on your business.

But this isn’t the only reason to introduce this kind of system. Speaking to the news provider John Pope, senior vice president of unified communications and collaboration at LogMeln, explained that it also has a role to play in the adoption of more flexible working practices.

“Between mobile and advanced collaboration technologies, now more than ever, people are working away from the office easily and successfully,” he said.

“It’s allowing more flexibility, more globalisation and, most importantly, better communication,” he added.

The big bonus of unified communication is that all the tools workers can use to communicate are offered in one bundle, rather than being separately introduced and linked together.

The news provider shared research from RingCentral, which found that 70 per cent of workers waste up to an hour each day switching between different communication applications.

What’s more, two-thirds of those questioned said that they’d prefer to have a single app from which to access all their work communication tools, noting that they felt this would improve their productivity and workflow, while reducing chaos.

Mr Pope noted that streamlined communication systems are just one of the elements that can help to accelerate the growth of a business too.

Another advantage to unified communication systems is that they tend to be considerably cheaper than investing in each of the apps that are part of the bundle separately. What’s more, these systems will keep evolving as new technology such as machine learning, artificial intelligence and the internet of things become more prevalent in our lives.

Even if you’re unconvinced about switching to a unified communication system, you can realise a host of benefits by upgrading to a VoIP phone system. A recent article for Biz Tech Magazine shared the experiences of a number of American companies.

The top advantages to using VoIP phone systems over traditional telephone lines were named as cost and time savings, and a more reliable service, as well as the ability to easily connect teams that work in different geographical locations.

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